SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Data Exploration in Preparation for Modeling

About this paper

What makes a good modeler (or data miner, or analyst)? While many skills are useful, the most important traits are curiosity, creativity and intuition for how to answer important questions using data. Curiosity and creativity are arguably inborn, but intuition for data comes from time spent exploring it. Exploratory analysis is a crucial part of any data mining project. This white paper illustrates the process by exploring the house file of a catalog retailer in preparation for building response models and segmenting customers. The author is Michael Berry, co-founder of Data Miners Inc., and Business Intelligence Director at TripAdvisor for Business.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
*
 
 

Back to Top