How many customers can you afford to lose?
If you're like the majority of your fellow retailers, "none" will be the immediate reply to this question!
In a retail market where new customers are thin on the ground, keeping hold of existing ones becomes even more important for powering growth.
Numbers like these reflect this current emphasis on loyalty in retail:
- 95% of shoppers own at least one loyalty card
- 40% of consumers say they would be less likely to use a shop that didn't offer them
- 88.2% regularly use loyalty cards when shopping
Retail Loyalty and The Customer is a paper offering insights into how retailers and consumers view customer loyalty - and how you can potentially use loyalty card dynamics to drive preference for your retail business.
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