SAS | The Power to Know

How well do loyalty schemes work in the UK?

When it comes to customer loyalty programmes, UK consumers sign up. Nearly 95 per cent of consumers who took part in research released today by SAS and retail analyst house, Conlumino, revealed that they had at least one loyalty card and nearly 90 per cent admitted to using them regularly.

Inside you'll discover:

  • Which schemes consumers rated the highest
  • The impact of personalised marketing on consumers
  • The real level of concern about data collection for marketing
  • The business potential for businesses who grasp the opportunity
  • And much much more…
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