What is Big Data and Why does it Matter?

The exponential growth of data presents enormous opportunities and considerable challenges to organisations across the world. A recent study by the Centre for Economics and Business Research (Cebr) commissioned by SAS found that better use of big data – through high-performance analytics – could add £216 billion to the UK economy by 2017.

Yet other studies suggest that this opportunity is not being exploited, with many leaders lacking confidence in their organisation’s data management capabilities.

Download SAS' free white paper, which offers big data insights and strategies from some of the UK’s major organisations, to help you identify and exploit the opportunity for your own business.

Snapshot of the insights from the SAS Big Data white paper

The SAS white paper will help you build the business case for Big Data analytics. Did you know?

  • 42% of UK executives admit that they collect a large amount of data but do not consistently maximise its value
  • Only 16% have a well-defined data management strategy in place
  • 20% of businesses have now assigned a financial value to their data assets, including a specific line on the company balance sheet
  • 70% of UK business leaders say that the ability to process and act on data in real-time is important to their organisation.

Download the SAS white paper now and learn why the Big Data opportunity could change the skills, leadership, organisational structure and technology strategies for your business.

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