Financial Engines personalizes better retirement plans with SAS®
Investment advisor analytics help cater to customers, grow business
Financial Engines, America's largest independent investment advisor, needed a better way to analyze its massive database of 401(k) participant demographic information. Using software from SAS, the leader in business analytics software and services, the company will quickly and easily harness investment advisor analytics to more clearly understand what customers want and pinpoint drivers for service enrollment, ultimately resulting in more attractive retirement plan offers.
"We chose SAS because we needed a secure, best-in-class solution for managing our customer data," said Mike Ault, Director of Investor Communications at Financial Engines. "SAS was both easy to implement and scalable, giving us plenty of room to grow."
SAS will help Financial Engines save considerable time in data manipulation, processing and analysis. In addition to increased efficiencies, the analysis provides a more comprehensive user view. "With more information and engagement, we can create solutions that meet client needs while growing our business," said Ault.
"Since our services are available to more than 8 million 401(k) participants nationwide, we can learn a great deal about what influences participant retirement choices," said Ault. "SAS helps us gather that intelligence efficiently, enabling us to quickly adapt and improve user experience."
About Financial Engines
Financial Engines is the largest independent investment advisor, committed to providing everyone the trusted retirement help they deserve. The company helps investors with their total retirement picture by offering personalized retirement plans for saving, investment, and retirement income. To meet the needs of different investors, Financial Engines offers both online advice and professional management. Co-founded in 1996 by Nobel Prize-winning economist Bill Sharpe, Financial Engines works with America's leading employers and retirement plan providers to make retirement help available to millions of American workers. Financial Engines Advisors LLC is a subsidiary of Financial Engines Inc. (NASDAQ: FNGN).
For more information, please visit financialengines.com.
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