SAS | The Power to Know
Backgrounds_84A0920
cq5dam.thumbnail.319.319
White Paper

The Internet of Things: Marketing’s Opportunities and Challenges

About this paper

IoT brings significant opportunities for marketers by providing unprecedented insights into consumers’ behavior. The insights could be used to create new revenue opportunities for a business and increase customers’ satisfaction by providing relevant interactions. However, the challenge is to tame the flood of data to make the right customer decisions in a timely manner.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
*
 
  Yes, I would like to opt-in to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. All personal information will be handled in accordance with the SAS Privacy Statement.
 
 

Back to Top