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The Evolution of Decision Making

How leading organizations are adopting a data-driven culture

About this paper

People have long preached the benefits of relying on data and insights from business intelligence (BI) and analytics to help make better and timelier decisions. A reliance on data from these tools was expected to deliver better financial performance. A global survey of 646 executives, managers and professionals across all industries and geographies revealed a significant, albeit subtle, change in decision-making processes and their use of these analytics/BI tools. This report examines the results of that survey and explores how analytics is improving — and changing — the way decisions get made.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.


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