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White Paper

Foxwoods Plays a Strong Hand Developing Profitable Patron Relationships

Insights from a webinar co-sponsored by SAS and Netezza

About this paper

As Foxwoods Resort Casino expanded and diversified, management saw the need to gain a broader view of the customer and to use that information to build customer value. In a recent webcast sponsored by SAS and Netezza, Foxwoods' Todd Williams talked about how the company redefined its data warehouse environment to be able to generate a comprehensive view of the customer to improve customer service and promotions. This paper provides a summary of that webcast.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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