About this paper
This white paper is an extension of a research briefing from MIT CISR, Six Sources of Value for Information Businesses. It offers a deeper dive into the data monetization research of MIT CISR and SAS. It describes a classification for information offerings, non-negotiable business capabilities required for data monetization, facets of information business cultures and areas of potential competitive advantage.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.