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White Paper

Analytics in Real-Time Online Marketing

About this paper

What if every time customers interacted with your Web properties, they got exactly what they needed or wanted, in a minimum number of clicks, with a minimum amount of time spent on your website? This white paper summarizes a webinar in which Suneel Grover of SAS showcases technologies that help you understand how customers interact with a website, how to target the right customers (such as those who have expressed an interest in your product or service but have not yet made a purchase), and personalize interactions with individual customers so the content or offers are timely and relevant.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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