Marketing Analytics Meets Artificial Intelligence
A TDWI Checklist Report
Six Strategies for Success
This paper explores how AI (artificial intelligence) can be used to enhance marketing analytics and help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become even more effective in marketing.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .