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White Paper

The Internet of Things: Marketing’s Opportunities and Challenges

About this paper

IoT brings significant opportunities for marketers by providing unprecedented insights into consumers’ behavior. The insights could be used to create new revenue opportunities for a business and increase customers’ satisfaction by providing relevant interactions. However, the challenge is to tame the flood of data to make the right customer decisions in a timely manner.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

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