About this paper
Online retailer Gilt Groupe understands its customers and what they want, which in turn enables them to better segment customers and drive them to the sales most relevant to them. This paper provides a summary of a webcast in the SAS "Applying Business Analytics Webcast Series" that explored how Gilt Groupe uses analytics to create a signature shopping experience with distinctive appeal for each of its millions of members, even though members have different tastes, needs and values.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .