About this paper
Study after study confirms the obvious: Companies that invest in big data analytics perform at a higher level and are more profitable than their not-so-data-driven counterparts. So you would think every board of directors would be rushing to instill a top-down data-driven culture, but that hasn't happened yet. Big data analytics is used largely for customer insight (loyalty, churn, etc.) and not for top-level strategy decisions.
This white paper describes some of the reasons why this happens, and what data scientists can do to help instill a data-driven culture at the top leadership ranks of the company.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.