About this paper
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by: - Building a more competitive business model. - Enabling customer-centric business strategies in a product-centric organization. - Turning expanding volumes of customer data into actionable insight for smarter decision making. - Providing a roadmap for integrating technology to achieve competitive advantage.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .