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White Paper

The Total Economic Impact of SAS Customer Intelligence Solutions – Marketing Operations Management

A commissioned study conducted by Forrester Consulting

About this paper

When organizations make an investment in technology, ROI is key. This Forrester report prepared for SAS confirms that SAS® Marketing Operations Management delivers value to organizations looking to improve marketing operations effectiveness. Download this free report to learn how a $2B consumer packaged goods (CPG) firm using SAS Marketing Operations Management was able to streamline marketing operations, lower product costs, improved marketing accountability, and avoid third-party imaging costs by creating a central repository.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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