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White Paper

Using Analytical Marketing Optimization to Achieve Exceptional Results

Prioritization, Rules and Optimization – a Method Comparison

Zusammenfassung

Companies today have to make difficult decisions about targeting the right customers with the right offers while staying within budget and channel capacities, all without cannibalizing future sales or saturating customers with too many messages. That is a lot to manage, particularly when multiple campaigns from one company might also be competing for customers’ attention.
Optimization resolves these complex issues by looking at problems in a holistic fashion that balances the constraints of an organization with the need to improve key metrics. Unlike traditional business-rule methods for allocating campaigns to customers, optimization allows marketers to gain critical knowledge about factors that affect the success of marketing campaigns.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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