SAS | The Power to Know
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White Paper

Competing as a 21st century retailer

Maximizing profitability in a consumer-centric world

Zusammenfassung

Traditionally, retailers have pinned their hopes on the creative ideas of their top merchants and marketers. Even the best ideas, though, need backup from detailed data in our more consumer-centric world. And the business teams, not the IT department, need detailed analyses to see what’s selling, what needs to be discounted and who is responding to the latest marketing campaign.

In this magazine we’ll look at trends, challenges and how leading global retailers are driving results.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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