SAS | The Power to Know
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White Paper

Improving Retail Decisions with Customer Analytics

Three ways to integrate customer insights into retail decisions

Zusammenfassung

Retailers around the world collect millions of customer data points every day, but most are not making the best use of the vast insights buried within their customer databases. The terabytes of data can become overwhelming. Retailers quickly drown in customer data and grasp for useful insights. Customer analytics identifies profitable growth opportunities that otherwise go undetected.
Three ways to integrate customer insights into retail decisions are to focus on customer economics, personalized offers and customer-centric merchandising.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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