SAS | The Power to Know
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White Paper

The Art of Knowing the Customer

8 Ways to use Customer Insights to improve Business Performance

Zusammenfassung

The tables have turned on today’s retailers. Many shoppers may never set foot in a brick-and-mortar store before making a purchase. And when they do enter a store, they possess competitive data on price and product detail. So how does this new era of retail change the way retailers market and sell to consumers? Merchants must now be able to paint a picture of each customer and create a personalized shopping journey. To that end, advanced customer analytics is key.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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