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White Paper

Moving Beyond the Ad Server

A Comprehensive Approach That Delivers Advertising Intelligence

Zusammenfassung

Let’s face it – technology has changed our lives and the way we do business. The problem we face today is keeping up with the innovation and continuing to add value as we move into the future. For publishers in the online advertising world, an ad server needs to keep up, too. Our industry has grown up, and now it is time for a professional solution. To demonstrate the role of advertising intelligence in a typical ad operations organization, we have created two scenarios which we reflect upon in our paper. Each scenario focuses on a specific piece of the ad operations workflow and highlights the impact of advertising intelligence for each.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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