SAS | The Power to Know
White Paper

Four Tips to Mastering Multi-Channel Digital Marketing Attribution

How to manage Multi-Channel Marketing and conquer the Complexity of Cross-Channel-Attribution


Today, customers are interacting with your product and your brand through multiple digital and analog channels. To make the most of your marketing efforts, it’s important to understand how those channels work together to create sales and conversions. You can measure channels with traditional means, counting ad clicks and site visits, but on their own, reports and numbers offer few insights to customer behavior. In fact, making sense of so much data can be overwhelming. In the end, marketers are often left with more questions than answers. Some of those questions may include: How do you make sense of the data? How do you attribute customer responses to marketing actions? And how do you measure the customer experience?

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

  Yes, I would like to receive occasional emails about SAS products and services from SAS Institute Inc. and its affiliates. All personal information will be handled in accordance with the SAS Privacy Statement.

Back to Top