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White Paper

How to Justify Your Marketing Resource Management Investment

4 common marketing business problems and how to quantify your return on investment

Zusammenfassung

Although MOM solutions have been in the market for the last 15 years, marketers still struggle with how to quantify the value they bring to their organizations. Marketing executives conceptually can see how they become more efficient with a solution like this, but proving the return on investment has been a challenge. This paper provides some insight into how to make a business case for a marketing operations solution by quantifying your ROI using four of the most common business problems MOM solves.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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