SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

How To Be Agile and Authentic in Real-Time Marketing and PR

Practical, candid and timely advice from Marketing Strategist David Meerman Scott

Zusammenfassung

Events now unfold light years faster than a conventional campaign can deal with. A nimble, real-time-oriented competitor may snatch an opportunity before you even notice it’s there. Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, you’re on your way to marketplace irrelevance. There’s nothing wrong with long-term planning, and there’s nothing wrong with investing a lot of money in marketing campaigns, but there is a decisive advantage for those who have the speed and agility to do something really, really quickly to engage the marketplace when the marketplace is ready, not when you happen to be ready with your campaign.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

*
*
*
*
 
*
 
 
  Yes, I would like to receive occasional emails about SAS products and services from SAS Institute Inc. and its affiliates. All personal information will be handled in accordance with the SAS Privacy Statement.
 
 

Back to Top