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White Paper

How Digital Asset Management Is Key to Marketing Operations Management

Why Marketers need it and how it supports the Marketing Management Process

Zusammenfassung

There is much more to managing marketing collateral than meets the eye. From creation to distribution, marketers need to master many process steps to enable colleagues across the enterprise to use and reuse digital assets, such as graphics, advertisements, photos, video and multimedia files. Organizational complexity makes this a much more challenging task. And this is where Digital Asset Management comes into play. It helps marketing organizations assert their sovereignty over the digital assets they create and own.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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