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White Paper

How Dell Optimizes Marketing Decision Making

Insights from the webinar Thinking Outside the Marketing Box

Zusammenfassung

If your organization is one that still uses analytics mostly for measuring and reporting performance, there are some fast and simple things you can do to better integrate analytics with your business and make it much more valuable. Leading computer technology provider Dell decided to look outside of the usual places as it sought answers to the question: “Was the campaign successful?” In this paper two analysts from Dell’s corporate marketing group explained how data and marketing analytics helped them examine this question in depth.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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