SAS | The Power to Know
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White Paper

From Growing Pears to Growing Connections

Three keys to cultivating customer relationships at Harry & David

Zusammenfassung

As one of the oldest direct mail companies in the country, Harry & David lives or dies by its customer base. In this multi-channel age, the company sells through catalogs, email, social media, its website – optimized for desktops, smartphones and tablets – and through affiliate programs, such as its new relationship with Amazon. The challenge was to get a handle on customers across all those channels – who they are, how they buy, how best to appeal to them, and where to focus to deliver best results.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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