SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

The Economist Intelligence Unit: Making millenials sticky

The changing role of the CMO in the financial services industry

Zusammenfassung

Chief marketing officers (CMOs) in the retail sector have flooded millennials with social media, mobile apps and individualized products and services. But CMOs at financial institutions are significantly behind the curve, according to a global survey of executives carried out by the Economist Intelligence Unit (EIU) and sponsored by SAS. Although they’ve been slow to adopt these strategies, many are learning how to engage customers as individuals via social and mobile media.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

*
*
*
*
 
*
 
 
  Yes, I would like to receive occasional emails about SAS products and services from SAS Institute Inc. and its affiliates. All personal information will be handled in accordance with the SAS Privacy Statement.
 
 

Back to Top