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White Paper

Digital Marketing Drives the Omni-Channel Experience

Insights from a panel discussion at a recent SAS Global Forum Executive Conference

Zusammenfassung

New technologies, particularly smart mobile devices and location-based awareness, are transforming the retail environment. Customers are looking for a seamless experience, and they expect the retailer to know who they are across all channels. More than 50 percent of cell phone owners in the US have smartphones, and about 70 percent of them have used their devices for comparison shopping. Digital marketing has evolved to the point that delivering an omni-channel experience to your customers is definitely within reach.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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