SAS | The Power to Know
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The Forrester Wave™

Customer Analytics Solutions

Zusammenfassung

Customer analytics users want help across the analytics process. They expect vendors to cater their solutions to four core activities in the analytics process - data management, analytics production, analytics consumption, and analytics activation - and at the same time deliver customer-focused applications. Forrester sees four primary approaches to the customer analytics market, with vendors seeking differentiation in one or many of these approaches. These include analytical prowess, execution, automation, and usability. The report shows how the market analyst evaluated SAS as a leader in this market area.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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