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White Paper

Five Ways to Drive More Profitable Marketing

Harness customer analytics to deliver better strategic value and business results

About this paper

Do business leaders understand and appreciate the real potential of customer analytics? If not, how can analysts evolve from being order takers to strategic advisors? Should the analytics function be centered in a core group of experts or embedded in functional areas or business units? Where should analysts focus their efforts? How can they avoid bogging down in data management and IT issues, especially in the face of a flood of mobile and online data? These issues are paramount in the quest to get the most value out of customer analytics to find and drive profitable growth opportunities. In this white paper, customer analytics experts from Chico's and Staples answer these questions with practical advice based on their experiences leading analytics functions in their respective organizations.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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