SAS | The Power to Know
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Predictive Analytics and Customer Lifetime Value

Enterprise Drives Customer Value to the Next Level

Zusammenfassung

Who are your best customers? How can you make good customers better? Who should you try to lure away from the competition? Once you win them over, how can you secure their loyalty? Which customers are likely to defect, and how can you prevent that? Those are perennial questions for most any organization. The answers can be elusive if your customer base includes millions of individual and business accounts, more than a million transactions a week, and the largest fleet of passenger vehicles in the world.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics und mit 3,16 Milliarden US-Dollar Umsatz einer der größten Softwarehersteller. Kunden an mehr als 80.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW.

Firmensitz der US-amerikanischen Muttergesellschaft ist Cary, North Carolina. SAS Switzerland hat seine Zentrale in Zürich und eine weitere Niederlassung in Genf. Weitere Informationen über SAS.

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