About this paper
Many organizations claim they are centered on the customer, but few keep that promise. What stands in the way? This paper by the International Institute for Analytics (IIA) looks at the obstacles to customer-centricity. It also explores how organizations can use analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.