Real-time decision making and experience in advanced analytics spark SAS® Customer Intelligence success.
Marketers armed with advanced analytics have the power to shape a customer’s experience in the moment – and that’s when it counts. SAS Customer Intelligence enables organizations to take action using the customers’ channel of choice, combining data from websites, stores, email, mobile and more. That’s why, for the 10th consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management.
"Customer experience is a top priority of any brand," said Wilson Raj, Global Director of Customer Intelligence for SAS. "The ability to impact that experience in real time is a must-have in the modern marketer’s toolkit."
SAS Customer Intelligence streamlines the next-best offer process so marketers can optimize and personalize the customer experience across all channels. "Predictive analytics makes this possible," adds Raj. “Customers don’t differentiate between channels, and neither should brands. SAS helps brands make smarter and more relevant marketing decisions – regardless of channel."
Magic Quadrant assessments consider not only current product offerings and overall strategies, but also future initiatives and product road maps. "We also factor in how well vendors are driving market changes or adapting to changing market requirements," the independent analyst firm states.
Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.