About this paper
This paper by internationally known writer and speaker, Jim Sterne, is for marketing professionals who want to understand the practical side of text analytics as a competitive advantage. This is neither a technical treatise nor a how-to handbook. It is a relevant guide to a rapidly changing technology that can have a direct impact on your sales top line and financial bottom line.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.