About this paper
Retailers are putting so much effort into analyzing customers’ digitally enabled shopping behaviors that they’re sometimes missing other opportunities, such as understanding the effect of cross-channel promotions. The good news is that retailers know they need to glean information about customer preferences as early as possible in order to respond in real time.
In the latest report by Retail Systems Research (RSR) sponsored by SAS, you’ll learn how retailers are using advanced analytics to understand and respond to today’s digitally enabled consumers.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.