About this paper
Throw out the rule book and start over with a clean slate. The economy has slowed, regulations have increased and the way customers choose and interact with financial institutions changes quickly. Banks must go to the drawing board and genuinely re-engage with their customers. This paper reports on a comprehensive BAI study, providing an in depth overview of how to understand and engage with five valuable client segments. It includes customers' opinions on financial institutions, their level of satisfaction with their primary bank and details what financial institutions need to know about these key customer segments in order to engage with them effectively.
SAS Institute er markedsledende business analytics-udbyder og den største uafhængige spiller påbusiness intelligence-markedet. Vores innovative løsninger hjælper kunder på mere end 70.000 lokationer med at levere værdi og forbedre deres performance ved træffe bedre beslutninger hurtigere. SAS har givet virksomheder verden over THE POWER TO KNOW® siden 1976.