About this paper
The HBR Insight Center highlights emerging thinking around today's most important business ideas. This Insight Center report explores smart new ideas from companies pushing the boundaries of digital and mobile marketing. There are 27 articles in this report, including topics such as What the Marketing Agency of the Future Will Do Differently, Win the Attention of Your Distracted Consumer, Mobile Shopping's Data Gold Mine, and more.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.