Gartner positions SAS as a Leader in the Magic Quadrant for Marketing Resource Management

Gartner positions SAS as a Leader in the Magic Quadrant for Marketing Resource Management

SAS achieves the highest and furthest overall position for ability to execute and completeness of vision

Today's consumers are savvy shoppers; they want businesses to understand their needs and deliver on promises better – and faster – than ever. To meet these expectations, businesses are turning to marketing resource management (MRM) technology to make customer-centered decisions that help seal the deal. This year, SAS has again been recognized as a Leader in Gartner's annual Magic Quadrant for Marketing Resource Management.

The placement is the highest and furthest overall position on the MRM Magic Quadrant. We believe this is evidence of our strong solution that can help organizations streamline and automate marketing processes and workflows.


"Economic uncertainty and empowered customers are exerting tremendous pressure on marketing departments to squeeze the highest return out of every marketing dollar," said Wilson Raj, Global Director of Customer Intelligence for SAS. "We’re honored to be consistently recognized as a solid leader that helps brands demonstrate the total value of marketing – amid increased demands for accountability and fluid budgets."

SAS® Customer Intelligence technology delivers a complete, integrated marketing management platform for the enterprise. It enables marketers to streamline operations, maximize existing assets, demonstrate greater accountability and strengthen their brand.



Leaders in the MRM market demonstrate exemplary performance. They deliver a breadth and depth of integrated MRM functionality for large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers.


This graphic was published by Gartner Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAS. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
**Gartner Magic Quadrant for Marketing Resource Management by Kimberly Collins, Feb. 8, 2016.

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