About this paper
This white paper describes the impending revolution in digital analytics as one that has the potential to change both the Web analytics and business intelligence fields forever. The paper makes the case for a new approach toward customer intelligence that leverages all available data, not just that data that is most convenient given the available tools.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.