SAS | The Power to Know

The on-demand HBR webinar Leading Marketing Excellence With Analytics captures valuable perspectives from a group of top executives who have used analytics to meet the growing demand for customer-centered activities that drive results.

The panel shares its experiences and real-world examples of what it took for their organizations to succeed with marketing analytics and create outstanding customer experiences, including:

  • How to lead all members of your organization to faster, better decisions.
  • The essential skills needed for using analytics to put customers at the heart of the organization.
  • How to get the results you desire from customer-centered activities.


  • Adele Sweetwood – Vice President of Americas Marketing and Support, SAS
  • Rom Hendler – Chief Administration Officer, Las Vegas Sands Corporation
  • Nathan Falkenborg – Vice President, Global Business Intelligence Leader, Visa
  • Sanjay Sidhwani – Vice President of Analytics, Synchrony Financial

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