A deeper understanding of the total customer experience. The best mix of offer, customer and channel. And happier, more loyal customers. Our communications solutions address your customer management priorities, so you can get higher ARPU with our proven solutions for:
Enhanced customer experience. Nourish your high lifetime value customers. Offer more personalized and relevant customer communications and promotions.
Churn prediction and prevention. Forecast customer issues and prevent them from happening. And prioritize issues based on severity to avoid negative experiences.
Next-best-offer. Operationalize customer insights by using structured and unstructured data.
Viewer preference analysis. Intelligently recommend content, advertise effectively, and provide products and services tailored to customer needs.
Accurately measure the profitability of customers, channels, products and campaigns. Predict, prioritize and pre-empt customer issues that may lead to dissatisfaction and churn. SAS enables you to:
Successfully navigate the omnichannel world. SAS provides a single interface that combines multichannel campaign management and execution with campaign optimization – to generate higher response rates and greater ROI. So you can deliver a consistent, relevant customer experience across all channels.
Target social influencers. Advanced analytics can enhance your segmentation models to make them more detailed and comprehensive. You can also identify and track relationships between customers, and target those with the most influence.
Identify which customers are most – and least – profitable. Accurately calculate the cost and profitability of activities tied to campaigns, as well as customers, channels and products.
Uncover issues and trends. Identify root causes. Apply data mining, text mining and forecasting techniques to CDRs/IPDRs, network data, trouble ticket and performance data so you can expose and address problems before they lead to churn or promoter score degradation.
To date, we have generated US$42 million in incremental revenues through microsegmented campaigns and through the rewards program. What used to be a double-digit churn rate is now best-in-class at a blended churn rate of 5 percent for prepaid and 1.65 percent for postpaid.
Better forecast accuracy to drive better decisions. More effective pricing and revenue optimization strategies for individual products or bundles. And a healthier, more profitable bottom line. We offer comprehensive solutions that address:
Rate plan modeling and optimization. Apply advanced analytics to improve decision making processes related to product bundles, marketing campaigns, resource planning and allocations.
Cost and profitability analysis. Calculate the cost and profitability of activities tied to campaigns, as well as customer, channel and product profitability.
Revenue assurance and fraud management. Quickly identify situations leading to revenue leakage, whether due to billing and collections, network or fraud issues.
Use analytically driven pricing and bundling to get more revenue from your customers. Detect and deter all types of fraud. And prevent revenue leakage. With SAS, you can:
Create new and more effective rate plans and bundles. Design pricing strategies to attract the most valuable demand, and protect against volatility using highly accurate forecasts that take into account any detail relevant to your business.
Develop promotions with a high likelihood of success. Perform price elasticity modeling on promotional roll offs and price increases to better predict and prevent churn.
Understand your true costs. Calculate the costs and profitability of activities tied to campaigns, customers, channels and products.
Uncover the root causes of fraud and revenue leakage. Use advanced analytics to detect various types of fraud – technical, consumption, sales, production, identity and internal. Then identify gaps in the way business rules are applied so you can take immediate measures to plug the leaks.
We use SAS to help us with different analytical tasks. Whether for last-minute, extremely important ad hoc evaluations or analyses – for example, customer value models as a basis for CRM quotes – or for complex forecasts for the specialty departments and management.
Better network performance. Improved quality and service levels. And a more pleasing customer experience. Our communications solutions include:
Network capacity planning. Use statistical forecasting and detailed network data to more accurately plan capacity.
Service assurance and optimization. Prevent network problems before they happen. Pinpoint underperforming cells and nodes.
Care analytics. Use structured and unstructured data for deeper customer and service performance insights. Optimize call center staffing and identify operational changes that could lower cost to serve while improving service quality.
Targeted marketing. Offer the right services to the right customers in the right locations based on your actual network usage data.
Improve network traffic forecasting. Optimize CAPEX and OPEX. And establish a flexible, scalable analytics framework that can grow along with your networks. With SAS, you can:
Improve service assurance. Analytics lets you spend less time finding issues and more time resolving them. Solve issues before the customer even knows they exist.
Optimize your network investments. Rely on detailed analytical forecasts to make fact-based decisions. Understand the impact of traffic upgrades based on detailed cell, handset capabilities and growth models.
Improve care resource allocations and planning. With SAS, you can get the insights you need from network data to help you know your customers better and understand their experiences.
Use network data-driven marketing. Advanced analytics helps you sell services and features that truly fit the customer. Sell where you have capacity. Perform better targeting and more relevant promotions.
Using SAS allows us to analyze historical trends in network traffic related to client usage and monitor service provision performance. Therefore, we can anticipate the evolution of traffic in real time, over an extremely short period of time.
Customer and location-specific campaigns. Precisely targeted promotions. And timely, relevant offers delivered when a customer is inside or near a retail location. Our communications software includes capabilities for:
Location-based marketing. Develop specialized offers and promotions that are delivered to targeted customers via their mobile devices.
Microsegmentation. Create highly detailed customer segments that you can use to send highly targeted, timely mobile messages.
Real-time data analysis. Analyze real-time data streams from wireless subscribers so you can keep campaigns relevant and effective.
Maximize your revenue potential by standardizing processes for capturing, aggregating and enriching data. Then analyze your myriad data sets, including location-specific data from wireless, wifi and wireline networks. With SAS, you can:
Secure new revenue streams. Monetize aggregated customer information. And combine location-specific data with consumer behavior insights to enrich the customer experience for the opt-in subscriber.
Integrate loyalty program insights with mobile marketing efforts. SAS enables more targeted marketing by applying analytics to loyalty program interactions. Plus you can use advanced analytics and optimization techniques to pick the right offer to send to the right customer at the right time – and in the right location.
Improve promotion effectiveness. Deliver location-specific messages and promotional information that you've enhanced with behavioral details from all customer interactions across all channels.
Timely insights using a big data strategy built on SAS and Hadoop. Faster results than ever before. And the ability to extract real value from all your data. Our software includes big data analytics solutions for:
Customer management. Get a better understanding of customers and develop more targeted treatments to drive more effective marketing campaigns.
Revenue optimization. Gain deeper insight into customer behavior so you can attract and retain customers, as well as reduce revenue leakage.
Network and customer care. Improve network quality by easily identifying problems, quickly troubleshooting and fixing network issues fast.
New business strategies. Develop and deliver new products and services that will generate new sources of revenue.
Tap into the potential hidden in your big data assets – including customer care, network and marketing data. Get quicker insights and unite all types of diverse data. Let high-performance analytics help you embark on new business opportunities. With big data analytics from SAS, you can:
Get fast answers to your toughest business questions. In-memory analytics enables concurrent, multiuser access to all your data – big and small – for extremely fast analytic operations. The software is optimized for distributed in-memory processing and can easily handle the huge data volumes associated with things like location-based services.
Ensure the consistency of all your data. In-database analytics eliminates unnecessary data movement steps and uses a massively parallel processing (MPP) database architecture to execute data management and analytic tasks inside the database.
Meet peak demands. And accommodate growing, increasingly diverse user workloads. Our grid computing capabilities help eliminate your IT constraints, so you can create a managed, shared environment for processing huge volumes of data and analytic programs. And flexible architecture options mean that your toughest business requirements will be met – both today and tomorrow.
Combine the benefits of Hadoop with the business analytics power of SAS. Transform big data into big knowledge with seamless, transparent access to your Hadoop environment. So you can gain insights and discover new trends.
The capabilities of the SAS platform allow our analytics technicians to monitor usage, analyze traffic, anticipate anomalies, and align service provision and value. For us, these are the activities that help us improve client satisfaction.