SAS^® Customizable CRM Solutions

Adopting a truly customer-centric approach to managing your business means that fundamental decisions concerning things like strategy and resource allocation must be based on a detailed and accurate understanding of your customers and the overall market. The quality of such decisions is what separates the winners from the losers in today's marketplace, and SAS' customizable CRM solutions can give you access to the information you need to come out on top.

Leveraging our leadership in data quality technology, data warehousing and advanced analytics, SAS' customizable solutions offer everything you need to address your unique business challenges, including:

• Award-winning data warehousing
  Integrate information from a multitude of sources, eliminate data errors and redundancies, tailor your data for efficient access and analysis, and reduce the complexity of data management.

• Dynamically integrated analytical models
  Anticipate customer expectations and predict customer behavior, such as propensity to purchase, lifetime profitability, credit risk and more.

• Cross-selling and up-selling models
  Identify the best candidates for purchasing particular combinations of your products and services, and focus your marketing efforts on a more receptive audience.

• Segmentation and profiling
  Combine business rules and analytic models to accurately segment and profile your customers and construct a personalized strategy for each group.

• E-channel analysis and reporting
  Evaluate key Web traffic metrics to gain a better understanding of the variables that determine the success of your e-business, including site design, advertising effectiveness and browser vs. buyer ratios.

• Deployment management
  Deliver customer intelligence into front office systems to enable smarter customer interactions via all your channels.

• Integration of analytics with market research
  Combine behavioral insights derived from industry-leading analytics with attitudinal data obtained via online and offline customer surveys.

SAS spans the entire decision-support process for managing customer relationships. You can collect data at all customer contact points and turn that data into knowledge for understanding and anticipating customer behavior, meeting customer needs, building more profitable customer relationships, and gaining a holistic view of a customer's lifetime value.