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Everyone’s talking about big data and Hadoop these days, but if you’re not a data whiz you might feel left out of the conversation. This paper tells you what you need to know – in a way that’s easy to grasp – so you can start making the most of your big data.

This paper is designed to be a visual playbook for the non-geek yet technically savvy business professional who’s still trying to understand how big data, specifically Hadoop, impacts the enterprise data game you’ve been playing for years.

Specifically, this Big Data Playbook demonstrates six common “plays” how Apache Hadoop, the open source poster child for big data technologies, supports and extends the enterprise data warehouse ecosystem. It begins with a simple, popular play and progresses to more complex, integrated plays.

With growing volumes of data and increasing requirements to process and analyze data even faster, organizations are faced with three options these days: 1. To add more hardware and/or horsepower to their existing EDW and operational systems. 2. Consider alternative ways to manage their data. 3. Do nothing.
Tamara Dull in A Non-Geek’s Big Data Playbook