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2015-05-10T18:45:30-04:00
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SAS-Forum-Karen-Ganschow-Westpac.pptx
2015-05-11T08:32:01-04:00
2015-05-11T08:29:12-04:00
2015-05-11T08:32:01-04:00
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<p>Future of marketing: The channel-surfing customer</p>
<p>—Karen Ganschow, Head of Customer Relationship Marketing and Digital, Westpac</p>
<p style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 11.9999990463257px;"></p>
<p style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 11.9999990463257px;">The future of marketing is more focused than ever on following customers fast, understanding their needs and meeting those needs better than any other wherever they interact with your brand. It’s especially true of ever-connected customers who are active in social media, on their mobile, and in social while on their mobile! Data is the new voice of the customer. In this session, you’ll learn why harnessing customer data and turning it into action where it counts is more critical than ever.</p>
Lauren.Smith@SAS.com
2015-05-10T18:45:32-04:00
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