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2015-05-10T19:59:26.918-04:00
Tom Howell
PowerPoint Presentation
2015-05-07T17:07:23-04:00
2015-05-06T21:25:10-04:00
2015-05-07T17:07:23-04:00
Microsoft® Office PowerPoint® 2007
en
<p>Beyond the sales curve: Using analytics and insight to drive customer engagement</p>
<p>—Annette Neeson, General Manager - Analytical Data & Capability, Telstra</p>
<p style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 11.9999990463257px;"></p>
<p>Companies with a well developed analytic engine to support sales and revenue outcomes are able to swing the engine behind developing service and care outcomes. The analytic capability can be used to support maximizing outcomes for customers, shareholders and drive staff engagement. Annette explores this idea of broadening the traditional analytics approach through a case study of how Telstra used analytic insights to fuel “Thanks a Million” and “Check-In” programs which drove staff engagement and customer outcomes.</p>
Lauren.Smith@SAS.com
2015-05-10T19:59:29.322-04:00
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Microsoft® Office PowerPoint® 2007
Tom Howell
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Microsoft® Office PowerPoint® 2007
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