Carl Farrell
Executive Vice President, SAS Americas
As head of an expanding team of more than 1200 professionals in over 30 countries, Carl Farrell brings his hands-on direct leadership approach, values-centered management and dedication to building a winning culture of excellence to SAS and its customers. Farrell oversees all sales functions across seven vertical U.S. business units, in addition to leading all business functions in Canada, Latin America and the Caribbean. The markets account for 46 percent of SAS’ 2010 revenue.
Farrell has more than 25 years' of experience in the technology industry, spanning sales, consulting and product development across North America, Latin America, Europe and Asia; and is responsible for delivering consistent revenue growth while driving the organization’s overall growth strategy.
As a member of the global leadership team, Farrell was also involved in leading a number of key and strategic SAS acquisitions; including Risk Advisory, a solutions provider in the energy risk market and, more recently, VSTI, a company specializing in analytics solutions for the government intelligence sector. As a member of the Council of the Americas, which works to promote economic and social development in the Western Hemisphere, Farrell collaborates with a network of global business leaders to support SAS' efforts to successfully conduct business across industries and geographies.
In recent years, Farrell oversaw the construction of SAS Canada's new headquarters, Canada’s first multi-tenant commercial building to obtain LEED Silver certification. He is also a firm believer in the importance of work/life balance, a hallmark of the SAS corporate culture. Under his leadership and direction Canada and Latin America have received numerous accolades for green leadership and have been recognized as models for positive cultural environments.
Prior to joining SAS Farrell held senior executive positions at Vignette Corporation, Idiom Technology, JD Edwards and JBA Holdings. Farrell joined SAS in 2002, and has delivered consistent and record growth across his regions earning him increased responsibility. Starting as the President of SAS Canada, Farrell doubled the business and helped SAS Canada become the fourth largest subsidiary within SAS. In 2004, he took over Latin America where it has become the fastest growing region within SAS. Farrell was promoted to EVP of the Americas in 2006 where he took on the U.S. sales division, again driving strong revenue growth.
