About this paper
As technology evolves at lightning speed, the bar keeps getting higher. Customers want complete, end-to-end experiences that are seamless across all devices, and mobile is a huge part of this picture. Can marketers move fast enough to meet customer demands? In this paper, the CMO Council shares results from a series of one-on-one interviews with top marketing leaders who are taking bold steps into mobile engagement in an effort to meet and exceed their customers’ expectations for a more connected, relevant and always-on experience. Hear from marketers at Cisco Systems, Dell, The Home Depot, Marriott International, Trip Advisor and more on their challenges, strategies and successes with mobile.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.