SAS top-ranked in current offerings and strategy categories
“Savvy brands demand intelligent marketing systems that constantly adapt to and anticipate the needs of their customers, and SAS delivers,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “The SAS® Customer Intelligence suite helps marketers unify their data, execute powerful analytics and create dynamic marketing processes to achieve the most complete view of customers across all channels, devices and interactions.”
Customer analytics techniques such as predictive modeling, data visualization, information management and segmentation allow marketers to better engage customers with relevant offers and messages. Personalized targeting then boosts response rates and customer loyalty. Customer analytics can also predict which customers are most likely to leave and why, so that marketers can develop strategic campaigns to prevent attrition.
[Leaders have] the ability to manage and integrate data from multiple sources, quickly uncover valuable insights, take action on those insights and measure success.
The Forrester Wave™: Customer Analytics Solutions, Q1 2016