About this paper
The benefit of high-quality data is certainly not lost on most organizations today. Yet for many organizations, their search for data-driven insights begins and ends with structured data. However, unstructured data represents an opportunity to tap into new knowledge.
In fact, unstructured data is estimated to make up to 90 percent of the digital universe. That’s a lot of unrealized potential.
Based on results from an IDG Research Services study, this paper explores how organizations are leveraging unstructured data – and what they must avoid.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.